Market Opportunity Identification Lab Report Example | Topics and Well Written Essays - 2500 words

Market Opportunity Identification - Lab Report Example The report will likewise assess the Strengths, Weaknesses, Opportunities and Threats (SWOT) presented by the Chinese market. The potential purchaser advertise in China for the online travel administrations offered Wotif.com will be examined so as to check the allure of the market. The Chinese economy has encountered a colossal development in the ongoing past. Before the financial downturn set in, the economy of China was developing at two digit levels yearly (Ding 5). It is prominent that even with the effects of the worldwide money related emergency adversely influencing numerous economies on the planet, China is as yet encountering an essentially higher financial development rate. The Chinese economy is significantly enhanced with classes, for example, producing, mining, vitality, administrations, land among others. This suggests the development in the economy cuts over all the major monetary parts including the travel industry and Information Communication Technology (ICT). In this manner, China is an appealing global speculation goal as its economy offers chances for business development and extension. It is eminent that China has the most noteworthy populace on the planet presently remaining at more than two billion individuals (Tian 2011). Most of the populace involves nearby individuals. The high populace offers an immense residential market that can be saddled for business gain. China has a stable world of politics with the initiative of the nation depended on the Communist Party. The progress structures in China are clear and there are no odds of political changes or extraordinary changes in arrangement. The Communist Party chooses the President who is the head of state and the Prime Minister who fills in as the head of government. The centralization of intensity has guaranteed that there are uniform financial arrangements in China and insignificant possibilities for political changes. The administration has additionally received